Video content is becoming a fast-growing medium preferred by many brands and businesses to get their message across. And some people tend to think that the video producer’s job is simply recording footage and turning it into a video, but the truth is much more complex than that, as they have many important tasks they need to take care of during the entire process of coordinating a corporate video production. Below we will discuss how good video producers can help you with various aspects of any corporate video production so your organization can benefit from the power of video content in your marketing, communications, and event productions.
First, it is important for your video producer and video production company to have a thorough understanding of the technical side of video production; including camera angles, lighting, audio, and editing.
However, beyond the technical and arguably potentially more important a good video producer must know how to produce high-quality work. They must understand all the steps that go into producing a video, including pre-production, production, and editing. Pre-production involves planning the shoot by preparing a shot list, storyboard, script and estimating how long the production will take and then coordinating all of the logistics.
1. Understand the Different Types of Videos
A good video producer is familiar with various video types because they are aware of the difference between them, know which type of video will be best for a particular project, and know how to produce it. Social videos, corporate videos, explainer videos, and animated videos are just some of the different types of videos.
2. Be Creative
They have to be good at brainstorming ideas and developing them. They must be able to think out of the box and create fun and effective videos. They are good storytellers. Storytelling is the foundation of good marketing. Storytelling is what makes brands unique and keeps viewers engaged with the brand film or corporate video at hand.
3. Understand Client Needs and Expectations
It is essential to understand what the client wants or needs. They listen to the client about their project and what they expect from the video, and they ask key questions to understand what the client wants to accomplish. From there, they can develop a creative concept and collaborate with the client to come up with what works best for them. They understand how to develop interview questions. They must be able to ask the right questions, like the target audience, the budget, the purpose of the video, and the production schedule. If there are any deadlines, a good video producer will meet them, they are fully aware of all the project details.
4. Know how to Direct and Produce
When it comes to producing corporate video content and brand films – it’s best to work with an experienced team that knows not only producing and orchestrating these kinds of productions – but directing and working with talent to coax out and capture the best footage for the project at hand.
5. Understand the Editing Software and Process
Knowing the video editing software and equipment is very important. A good video producer is aware of the software and tools necessary for the job. They plan in advance how to edit the video. They must know which type of software to use. They have to know how to use the software. They should also understand the process of editing, and they should have some essential editing skills.
6. Have Patience and Communication Skills
A good video producer must be patient. They have to be patient with the client, with the process, and with the post-production process. They must listen well, understand the client’s needs, and ask questions to ensure smooth communication throughout the video production. Beyond asking questions a good video production producer and the video production team will keep the client up to date throughout the video production process.
7. Understand Client Needs and Expectations
It is essential to understand what the client wants or needs. They listen to the client about their project and what they expect from the video, and they ask key questions to understand what the client wants to accomplish. From there, they can develop a creative concept and collaborate with the client to come up with what works best for them. They understand how to develop interview questions. They must be able to ask the right questions, like the target audience, the budget, the purpose of the video, and the production schedule. If there are any deadlines, a good video producer will meet them, they are fully aware of all the project details.
8. Be Able to Work in a Team
Part of the job is finding the right talent for the project. The Executive Producer is in charge of hiring crew members, making travel arrangements, and ensuring everyone are prepared on the day(s) of the shoot. These are the same folks a video producer has to collaborate with, including the client, and other video producers. Being a team player allows them to work efficiently and to effectively bring the video production project to fruition.
9. Understand Social Media Marketing
Social media marketing is a growing trend and has become an essential part of digital marketing. A good video producer must fully understand social media marketing. They know how to optimize a video for online use.
10. Be Able to Adapt
They must be able to adjust to any circumstances – video production projects often morph and change based on any numbe of factors. So, having an agile corporate video producer is a requirement. Being nimble allows a producer to adjust with weather, according to the client’s requirements, changes to the timeline, executive or talent availability, and other requirements that change in the course of production.
BONUS: Be open to constructive criticism
A producer must be open to criticism. They should welcome feedback because it will help them improve. They should keep an open mind and learn from others. It will allow producers to improve their skills and become better at their craft. Video Producers must be willing to learn new strategies and techniques. They should not stick to the same formula even if it works. They should keep an open mind to new ways of doing things. They must be willing to try new things.
A video producer wears many hats but it all requires working with the team to achieve a successful video project. He or she must have excellent communication skills. This is the most important role of the video producer. A good leader inspires confidence, motivates the crew, and gets the most out of everyone – leaving the client with a video production that resonates and works for the intended purpose.