There are numerous options to support your organization’s use of video to accomplish a number of shared goals when you think about video marketing. Every business or brand conveys a variety of messages to both internal and external audiences over the course of its operations. These could be sales cycle messages intended for customer service, employee communications, or both.
Having said that, it raises the following query:
How can video marketing contribute to improving the company’s operations in each of these areas?
Let’s take a closer look, and it’s crucial to understand that video marketing production or promotional video production, can apply to not only activities that support all areas of the business but also be integrated into traditional marketing techniques.
Sales Process:
With a well-made corporate film that tells the company’s distinctive story, video can fuel the inbound pipeline. In order to allay clients’ concerns and strengthen the relationship, video assets can guide prospects through the many stages of the sales process and provide answers to crucial queries, introduce remote staff, or provide C-suite insights. The reality is executive’s time is valuable and being able to produce a dynamic video that leverages their time for top of the funnel and other activities is often a very smart decision to maximize their time and reach.
Customers’ needs:
Similarly, after a sale has been completed, video can be extremely important in the post-sale atmosphere. Video can be used to onboard the client, giving them information about what to anticipate and how to get the most out of their investment. Every organization will have a different definition of what it entails; for some, it might mean giving demonstrations, for others, it might mean outlining resources, or it might mean anything in between.
Communications Among Employees:
Maintaining staff engagement, knowledge of the most recent products, and industry news are crucial for keeping the firm on track. You can close these gaps and increase employee engagement—which also translates into better client experiences—with ongoing video updates or training video productions. Similarly, in today’s geographically dispersed world global town-hall meetings that are produced akin to a television show allow employees to engage with the content and feel like it’s not just another Zoom meeting.
Video Content to Increase Following
With different social media platforms following the steps of Tiktok and Snapchat in the recent years, it’s obvious that video marketing on these platforms can make wonders in terms of awareness of your brand and offerings. Video content from influencers or your own content strategy can significantly help your business grow by keeping your market engaged and coming back for more thought-leading content from your organization.
These processes and aspects of business operations are not the only examples of where you can apply video production to elevate your brand. We can help you identify areas of opportunity for you to leverage and maximize the use of video production. If you have an idea, we’re willing to sit down with you and help you decide on which direction should you take to catapult your business.
