There are a few mistakes that companies often make when creating corporate videos which means they fail to achieve their potential.
There are many ways you can use videos in corporate communications, video newsletters, corporate video blogs, employee training, client communications and more. Videos are great because they allow you to get your message across with both visual and audio components which can be very memorable and engaging. However, there are a few mistakes that companies often make when creating corporate videos which means they fail to achieve their potential. Here are a few of the most common corporate video mistakes you should avoid.
1. Failing to Plan
If you don’t plan your video, you are bound to make mistakes and you will not get the results you want. Before you even start filming, create a clear plan about what you are trying to achieve and how you are going to achieve your goals. You should plan things out so that you know what you are producing. If you’re unsure about how to plan – it may be best to consult a professional who can best guide you through the production process; you may want to consult a video producer or a video production company that can provide you with the right structure for the video production at hand.
2. Not Using Quality Presenters
The people in your videos have to be quality too. Use professional presenters; people who are trained presenters and have experience. They don’t have to be famous or well-known, but they should be good on camera and have charisma. Like we mentioned in Faling to Plan – if you’re working with a team of C-suite executives your video production project may benefit from working with an experienced Producer who can put your team at ease when the cameras roll and help coach out the best possible interviews.
3. Not Making Video Visual
People don’t read- they watch. So, if your videos are just talking heads they will come across as dull. Make sure you have a lot of visual content in the background and use visual aids such as illustrations, graphics and other visual elements to help convey your message.
4. Not Having an Effective Script, don’t wing it!
The script is important and needs to convey your message clearly and concisely. You need to identify a complete script during pre-production to guide the production process and ensure that you achieve your initial goals.
5. Not Planning A Strategy in Advance
If you don’t plan a way of promoting your video in advance, it might not get seen. Think about how you are going to promote the video from the beginning. You can write a blog, post on social media or even invite key personnel to watch it. You can even host it on your company website.
6. Not Having A Clear Purpose
You should also have a clear purpose for creating the video. What do you want to achieve? Do you want to teach something? Do you want to raise awareness? Do you want to motivate people? Always have a clear goal in mind.
7. Filming in Bad Light and Using Unprofessional Video Production Equipment
Bad lighting is one of the key issues that companies often face. Bad lighting means weird shadows, odd colors, and other visual issues. Unless you have a professional video production company, don’t use unprofessional equipment. Instead, invest in high-quality equipment. Don’t use mobile phones, outdated video cameras or laptop cameras as they will not give a good quality video that can be detrimental to your brand and organization’s reputation.
8. Not Using Quality Audio
Quality audio is just as important as visual quality. If people can’t hear what you are saying, then your video will not make an impact. Make sure you use good-quality microphones and check whether people’s audio is clear. If people have to strain to hear what you are saying, they will stop paying attention and move on to something else.
Creating effective corporate videos is harder than it looks. But it is not impossible. If you avoid these common mistakes, you will be well on your way to crafting professional and engaging videos.