The corporate video production industry today is a highly competitive and disruptive space. Tech has changed the way people learn and consume information, so it’s not hard to imagine the impact of VR, AR, AI, and other technologies on the corporate video production industry. It goes without saying that trends will change rapidly in the future but there are some key areas that can be taken into account when planning for 2023.
1. Enhanced Reality
Augmented and Virtual Reality has been making waves in the tech space for quite some time now. In a study conducted by Dell, it was found that 89% of Fortune 500 companies used VR for employee training, and also that 85% of these companies had plans to incorporate AR in the future.
As the AR/VR technology matures and converges with Artificial Intelligence, the scope for corporate video production will also expand. It’s already possible to create 360-degree videos via VR headsets. In the near future, it is also likely that we will be seeing all immersive videos come equipped with interactive elements.
2. Content Creation
Video content, in general, has been seeing a spurt in its popularity. Research conducted by HubSpot shows that average video consumption per person has increased by 1.5 times since 2015. The same research also shows that 74% of B2B marketers use video as a part of their marketing strategy.
Video production trends tend to follow the popularity of video consumption. As people increasingly turn to video for reference, they will be expecting more videos to be marketed to them. Marketers who understand the need for video content will be upping the ante in terms of content production and thinking creatively about how video can play a pivotal role in communicating and transforming the sales, support, as well as internal communities at many organizations.
3. 5G and Other Technologies
Video streaming takes a lot of bandwidth. Keeping this in mind, the telecom industry has been working towards enhancing the speed of its networks. 5G will be a major step in this regard and will offer enhanced capacity and faster download speeds when compared to its predecessor.
5G networks will also bring about faster connectivity for IoT devices, allowing for more localized and personalized content. 5G, along with other technologies, will make video production more personalized, with tailored content for the individual.
4. Social Media Influencers
Influencer marketing is a major trend in today’s world. People tend to follow influencers rather than brands and so, these influencers wield a lot of influence when it comes to buying behavior. Brands are increasingly turning to influencers to help them advertise their products.
Online video content has been the most effective form of marketing for the last few years. Seeing this high rate of effectiveness, brands will be increasing their video production strategies to focus on both creating organic video content and working with YouTube influencers, paying them high fees to market their brands.
5. Artificial Intelligence
AI has been here with us for quite some time now. The rise of AI has been meteoric. Many industrial processes have been automated and AI has made it much easier for companies to automate daily tasks.
AI in corporate video production will allow marketers and writers to create content for various platforms with ease. It will also make it easier for creators to edit and refine their content and to utilize and repurpose corporate video content that is captured for a number of different audiences. This means that there will be fewer barriers in the way of people creating great content – additionally with the help of AI organizations can store, archive and later retrieve footage that has been captured and stored.
6. Sharing Economy
Last year, a study conducted by Morgan Stanley showed that nearly 99% of millennials surveyed subscribed to the sharing economy. This means that the sharing economy has already crossed the tipping point and that it’s here to stay.
Sharing economy platforms have been gaining a lot of popularity, and it seems that this growth is only likely to continue. This trend will trickle down to video production, and content creators will have to come up with more innovative ways to share their content with their audience.
The Metaverse is the name used to refer to the whole virtual space created by the integration of different virtual environments and augmented reality. It encompasses virtual reality, augmented reality, and the real world.
As AR becomes more and more mainstream, it will begin to encroach on other markets as well. In corporate video production, we will be seeing AR slowly becoming mainstream and corporate video production companies will need to find new ways to capture and produce content that can be published in the evolving metaverse.
8. Real-Time Marketing
Real-time marketing is defined simply as the act of marketing your products using real-time content. The real-time content can be a video, an event, or an information feed.
Real-time marketing is a relatively new trend that has only become popular within the last couple of years. This trend has gained a lot of popularity as it offers a more personalized touch to marketing. It lets you engage with your target audience on a more personal and meaningful level. This opens the doors of opportunity for organizations to develop broadcast-grade video content that can be live streamed to any number of platforms and engage audiences in real-time.
In 2023, corporate video production trends are going to shift yet again. AR, AI, and automation will be prevalent among content creators, and video production is going to be done in a more streamlined and efficient way.
With content being consumed at a very high rate, video marketing is going to be one of the primary forms of marketing. This means that content creators are going to be under a lot of pressure to create quality content consistently. The trends that emerge in 2023 will redefine the video marketing space and content creators will have to adapt to be relevant.