As a video production company, we understand that corporate video productions can be a daunting task. Not only do you need to find the right crew and equipment, but you also have to make sure that your video production is effective and engaging for your audience. However, there are a few things that you should avoid when it comes to producing corporate video production if you want to make your video as effective as possible.
Don’t overuse motion graphics and animation.
When it comes to videos, it’s often tempting to add in visuals that don’t add any real value to the message you want to convey. A good example of this would be a company logo repeatedly flashing on the screen. While your company logo is very important it’s equally as important to think about how you’re going to brand your videos in a fashion that conveys your organization’s brand without doing so in a way that cheapens the impact. You want to also avoid using too many unrelated visuals in your videos because they could distract viewers from the content you’re trying to convey and may feel out of place if not strategically tied to your messaging.
Don’t use clichés or recycled footage.
This goes for any type of video, not just corporate videos. Your videos need to be unique and stand out from the rest. You want to avoid using the same type of messaging or narrative over and over again because viewers can easily get the impression that you’re just going through the motions instead of coming up with innovative new ideas. Similarly, when producing a corporate video production think about what B-roll you need and how to obtain it – it’s always better if you can capture something that is unique to your organization rather then stock footage. Additionally, you need to make sure that you’re always looking to the future and creating something that will strike a chord with your audience and have them coming back for more every time.
Don’t settle for the first video that you get.
If you’re working on a corporate video production, it’s important to do your research in order to find the right video production company for the job. Don’t be afraid to ask around or contact different companies in order to get a better idea of what they’re capable of. You don’t want to end up with a video that’s not effective or entertaining and you definitely don’t want to end up with a company that doesn’t really care about what you want and can give you a video that doesn’t meet your needs. Look for a video production company that listens to your goals, learns about your organization, and can think strategically about telling your story in an effective manner.
A note as organizations move beyond the pandemic, the fact of the matter is with the adoption of virtual and hybrid event productions there’s a new world of opportunities for corporate video production. Additionally, through the pandemic many corporate video productions have resorted to using new remote video production tools, which allow an organization to include interviews and footage from around the globe.
The core strategy in any video production is always having a clear end-goal or define what are you trying to achieve and who are your audience. These two are the cornerstones of planning a successful corporate video.