What you include in a corporate video production will depend on first defining the use case. There are many different kinds of corporate videos that can help businesses communicate. For example, a corporate video can be used to drive sales, educate customers, introduce your executive team, promote an upcoming event, train new employees, or play a role in a litany of other activities.
So, when you think about what to include in a corporate video once you’ve defined the used case you can think about the following aspects to include in your corporate video production:
The most obvious reason for this is that it allows you to focus on the aspects of your business that are most interesting, and which will help you sell more products or services.
But there are other important reasons as well. For one thing, a well-organized production will help you reduce the risk of producing a video that is either too long or too short. If you have multiple shots of your logo and product line, you can always edit out anything that isn’t relevant to what you’re trying to say. This will also give you a good idea of how much time each shot takes up by itself, so if there’s any footage left over at the end of a shoot, you’ll know exactly where it went!
The introduction should set up the scene and tell the story, while the closing should wrap things up and leave viewers with a sense of closure. If you have an opening or closing question, make sure it’s clear what answer is expected from your target audience. If you’re running an ad campaign for a new product or service, for example, make sure you include an opening question that asks people to share their thoughts on the new product or service. This will help generate interest and get people talking about your brand.
The best way to get people interested in the content is to give them a visual cue. This could be an image of your product or service, for example, or a person using it. It could also be an industry trend that supports the narrative. The goal here is to make sure viewers know what they’re looking at when they see your ad and why it’s relevant to them.
The video should be branded to match your company’s look and feel. This could mean using the same colors, fonts and logos that you do on other marketing materials. Or it could mean creating a unique graphic design for the video itself.
Having a call-to-action in your corporate videos can help increase conversion rates significantly. A good quality corporate film inspires customer loyalty, increases conversion rates and promotes customer buying decisions. But how do you get someone to buy something after watching one of these videos? How do you ensure that there is no escape from conversion? The answer is through having effective call-to-actions in your corporate videos. Without them customers won’t take any action after watching the film and all that hard work will go down the drain. Call-to-actions are proven techniques that help bring business growth.
Every corporate video production will be different and require special attention to detail depending on the intended use case. So, it’s especially important that you work with your video production company to identify the right structure, narrative, and approach for your particular corporate video production.