Key Elements of A Successful Event Video Production: Sizzle Reel Edition

With so much competition in the world today, you want your event video production and sizzle reel to be eye-popping and viewer-attractive. The reality is most people these days spend more time on social media platforms like Instagram and Facebook. So, if you want to use a sizzle reel to capture eyeballs and attention you need to be strategic and think about how to best use event video production to tell your unique story. 

An event video, or sizzle reel, can end up being the most memorable aspect of your event. That is because of the amount of hard work that goes into producing the perfect video. You may know what you want, but you have no idea how to make it happen.

An event video needs to capture the essence of the occasion, it’ll serve as a reminder of the experience. Additionally, an event video production captures the excitement hence it’s important to make the event video unique.  For the perfect video production, here are a few things that you have to consider.

Types of videos for an event

There is a long list of types of events videos. However, they can all be divided into the following categories: The first type of event video is the highlight video, or more commonly referred to as a sizzle reel. An event video sizzle reel is typically a short video that comprises of the best moments of the event. The highlights can include the speaker’s presentations, client testimonials, and key moments. A highlight video is primarily comprised of clips from various camera angles with background music. Usually, a sizzle reel is 1 to 3 minutes long and can play a role in marketing efforts, social media, and to entice future sponsors and attendees alike.

The second type of event video is a documentary video. A documentary video documents the entire event. It captures the entire event in detail. The documentary video can be long, it may include interviews of speakers or client testimonials. Additionally, a documentary video may also include b-roll footage depending on the nature of the event. A documentary video is typically 5 to 15 minutes long.

The third type of event video is a live presentation style video. A live presentation – may be captured a la a television show and live streamed to a virtual event platform or may be captured with multiple cameras for later publication. Depending on the approach for a live presentation or a live broad cast this may include interviews of speakers, performances, and client testimonials. 

While these are some examples – the fact of the matter is when it comes to event video production there are a variety of styles that you may consider.

Elements of a Good Event Video

Event video production has several elements. Nonetheless, all elements may not be applicable to all event videos. As such, there are a variety of elements that go into capturing the perfect shot for these types of videos. These elements include:

The Story

It’s exciting to hear that something that you’ve worked so hard on will be showcased across the world. However, not many people will watch your footage. As such, you want to ensure that your footage piques their interest. You want to tell a story. The story does not have to be a complex one. It can be as simple as the speakers explaining their presentations, for example. People love stories. A good story can captivate your audience. It can keep your audience hooked. It can also increase their desire for more. So, ensure that your story is strong and complimented with well-produced visuals.

The Visuals

To support a strong narrative – the visuals are key. Visuals support the experiences that draw audiences to these events and capturing them in a sharp and well produced manner is critical to telling your story. For example, if you have speakers speaking at your event, you want to capture their facial expressions, their excitement on stage. You can achieve this by having close up shots of their face. Additionally, you can also capture their body language. You can achieve this by capturing them in an animated manner. You can also capture their emotions. You can achieve this by capturing the speakers when they are not speaking. This will introduce more life into your event video or the sizzle reel you are producing. When it comes to strong visuals, it’s also important to consider different angles and using a variety of perspectives to tell the story at hand.

The Lighting

Lighting is one of the most important aspects of event video production. This is because lighting sets the mood for an event. Thus, you need to make sure that the lighting is on point. You want to ensure that the light reflects the purpose of the event. For example, if the event is an evening event, you want to ensure that the lights are dimmed. On the other hand, if the event is a daytime event, you want to ensure that the lights are bright. Additionally, you should also ensure that the lighting is uniform. This is because if the lighting is not uniform, it can look unprofessional. 

Production quality

The production quality is perhaps the most important element of an event video. This is what separates an amateur event video production from a professional one. This is because a professional event video production will capture the best moments of the event. It will showcase the event in the best possible light. A well-produced sizzle reel video production t will capture all the important aspects while deemphasizing everything else. A good production will ensure that every aspect of the event video is captured perfectly. So, ensure you hire a professionally trained and experienced video production team that can offer you a quality promotional video. This will ensure that you get the best out of your event video production and the story will resonate with sponsors and attendees.

The Music & Sound

Music and sound are also crucial when it comes to event video production. Music sets the tone for an event. It is important to choose the right music that is appropriate for the event. For example, if the event is a corporate conference, you will not want loud music. Instead, you will want to go for soft background music to match the energy in the venue. Sound is also crucial because it captures the emotion of an event, it can contribute substantially to the entire event video production. It is also advisable to have an audio recorder with several microphones to ensure that there is no audio interference. 


The editing of an event video may provide that “wow” factor. It is what gives your event video that finishing touch. A good video editor will ensure that the shots are perfect, that they flow into each other, that they showcase the event in the best way possible and ensuring that the event video is coherent. An event video includes many parts and during the editing you’ll work with an editor to determine the right style, sound, tempo and messaging.


Event video production is almost always as important as the event itself. This is because it is what captures the event in its entirety and is available for use after the event wraps up. As such, you need to make sure that you capture the event in the best way possible. Whether you are making a sizzle reel/highlight video, a documentary video, or a live presentation broadcast. For all aspects of your event and video production, it takes focus and attention to detail to make sure you identify the right approach to all these aspects which we have outlined for a successful event video production; story, lighting, music, style. 

Leave a Reply

Your email address will not be published. Required fields are marked *