In today’s business environment everyone is looking for ways to do more with less, and to maximize investments.
So, when it comes to events you’re probably spending a ton on conferences and the like for your customers, partners, and perhaps even internal audiences, but are you getting the most out of your investment?
While these types of events are costly, what you may not have thought about is they can also provide a great opportunity for the organization to capture unique video content.
With that in mind, we thought we’d look at some of the opportunities that exist within the confines of those events that you’re already producing.
Potential Opportunities for Video Content on Your Event
- Capture the Keynote: The keynote speaker is often a big draw, so why not capture video of the keynote and share highlights, or the full presentation through social media channels, your website, and your other activities.
- Showcase an Industry Panel: With a multi-camera approach, you can give everyone their time in the spotlight, while creating a professional video segment that can educate audiences well beyond the day of the event.
- Shoot Video Testimonials: Having your clients tout your capabilities is a very powerful marketing tool – why not take the opportunity while they’re at your event learning and growing to capture their feedback.
As content marketing increasingly becomes a part of the PR & Marketing mix, it’s important to unlock the hidden value of these types of activities. The advantage of capturing content in these forums is that there is an opportunity to create branded professional quality video with insightful content; all the while ensuring the organization is fully leveraging the existing investment. Visit our NYC video production company for more info.
Ready to brainstorm the best strategy for producing a corporate video for your organization? Need corporate video production services, or have an NYC Video Production project? We are proudly trusted by our client’s for their corporate video production services; our story is telling yours. Specializing in NYC Video Production and the best corporate video production solutions for clients all around the globe. To learn more or discuss your specific needs contact NYC Video Pros either via our website or directly at 212.931.4866 and we’ll be happy to discuss options to help produce your next corporate video project.
