It’s a classic saying, you have heard it a million times, and seen it on the silver screen..
But how does it apply to your corporate video production?
Of course, cameras and lights are important aspects on any set, but for a polished corporate video production, just like any well-done product or service, there is more than meets the eye. So, before you get to the production date and start rolling it is important that you carefully organize, develop, and identify all of the components for your corporate video production. What style is it? What is the voice? What are the graphical elements? How are you handling audio and lighting?
A successful video shoot is compromised of a variety of factors including; strategic planning, scripting, attention to the details, and a focus on capturing your message either in-studio or on-site. So, the next time your planning a video shoot think beyond lights, camera, action, and think about the details to ensure success.