Making a professional corporate video can play a variety of roles for your organization. For example, a sales team may use a professional corporate video to introduce products or services. Another example is for the marketing team, creating a professional corporate video can help in driving interest around the latest organizational offerings. For event professionals, they may use a professional corporate video to drive traffic and encourage attendance to their virtual events, hybrid events or IRL experiences. Professional corporate video can also be used as a presentation or a pre-recorded keynote speaker or just simply as an engagement tool for the audience or attendees.

So, when it’s time to make a professional corporate video think about the following steps below to produce a corporate video that captures your story:

1. Plan:

Identify the use case for the corporate video production

2. Produce:

Determine the story you want to tell, the best format to capture your narrative, and work with speakers to lead to a seamless production

3. Shoot:

Using multiple cameras shoot your video production in HD or 4K for the best quality video

4. Edit:

Take the plan you developed during the planning process and edit together a professional corporate video that strategically drives home the intended messaging.

5. Publish:

Once the corporate video production is completed it’s ready to be used and published whether that’s on social media, on the organization’s website, or in sales decks or the like.

The most important aspect to remember when you plan to make a professional corporate video is to look for an experienced video production company. Having the right production partner will make the development of your professional corporate video a successful one. Doing so will allow you to ensure that the video production project is both effectively produced and done so in an efficient manner.