Where to Start to Make a Promo Video

Where to start to make a promo video

So you’ve landed here, which probably means you’re scratching your head trying to figure out where to start to make a promo video.

Don’t worry – we got you covered to at least jump start your promo video production project.

Define the type of promo video production:

First up, you need to decide at what level you want the production. In other words, a promo video can be created as an animated asset using a variety of different kinds of software such as Animoto, or it can be a live-action corporate video production featuring your executives, team members, or even your clients.

Template vs Custom:

Decide if you want to use a template for the video production, or if you want something that is unique and developed specifically for your brand. If you’re going the animated route then a template will help keep costs down. With a live-action promo video, you’re going to want to have a conversation with the video production company that you select to define the format.


Like any video production project developing a promo video needs to be done in-line with your budget. It’s important to have a clear sense as to the budget that you’re working with for the video production. Even if you don’t have an exact budget it will be helpful to provide video production companies that you speak with a sense as to a ballpark or order of magnitude of what your business wants to spend because this will guide the kinds of ideas they propose.

Search YouTube for Examples:

To that end, to guide the conversation, search Youtube for examples of videos that you like. These video examples will aid in the conversation with video production companies – you can reference these examples to allow the promo video makers to understand your vision. Further, with sample videos as you discuss the project with video production companies, you’ll be able to reference these and have a conversation about scope to produce your promo video.

With all of that said, you should have a good sense of how to start approaching the promo video project and using video to tell your organization’s story.

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