Finding the best webcasting service depends on a number of factors. When it comes to sharing video online there are a number of options and solutions depending on your goals, the type of experience you want viewers to have, and of course what quality live stream you want.
First, before we delve deeper a quick note on terminology because often there are questions about webcasting versus live streaming or what the difference between the two. So, the fact of the matter is the terms are essentially interchangeable. Now, while you might search for the best webcasting service or the best live streaming service, regardless of term the fact of the matter is there are a lot of options when it comes to sharing live video on the internet.
Live streaming, or webcasts, can come in a variety of configurations and can look and feel like anything from a video stream from an iPhone to a complete broadcast quality video production.
The right webcasting solution depends on the following:
Organization’s goals, budget, and timeline.
There’s a difference between say a quick Facebook Live from a phone (even these should be carefully planned with the right behind the scenes tech) versus a multi-camera live streamed broadcast complete with graphics, and production values akin to a live television show.
As you do your research and try to find the best webcasting service – pay particular attention to the production value and how the live streaming provider will orchestrate the webcast. For most organization’s this broadcast is a reflection on the entity, and it’s important to make sure that the live stream is produced without a hitch.
Further, as you try to identify the best webcasting service, you want an experienced partner that can ask the right questions and guide the process to ensure that the live stream is a success.
Lastly, every event, use case, and live streaming solution is unique and as such having a cohesive plan that covers not only the technical solution but bridges the gap to ensure the content and the run of show are coordinated will go a long way to making sure you have the best webcasting service in place.