Ways To Leverage Video For #ContentMarketing

The birds are chirping, the sun is shining and everyone is in a better mood in the office (at least here in the NYC and New York metro area) and 2015 is hitting it’s stride…so you’re thinking about how to build out your PR & Marketing efforts and leverage corporate video production.

 

Maybe it’s time to showcase some of those cool projects that you’re team has been working on, or share some insights into the latest innovations, or industry trends…regardless here are three ways that any organization can add video to the content marketing matrix right now.

 

 

With today’s social media there is a unique opportunity to show what goes on behind the scenes.  What that means and how you equate it to your programs can vary from showing what goes on at a gala or fundraiser, to showing how a product is made or developed, or sharing stories from your team that help develop a connection with your customers.

Put your execs at the center of the conversation and use video to talk about the hot topics in your industry.  Corporate video production can be a powerful platform to educate clients, moving the dialogue forward while positioning your organization as the lead dog.  These turnkey professional shoots can be produced on-location at your offices, remotely from your annual conference, or in-studio if you prefer.

With the spring cleaning done – now it’s time to show off your organization in beautiful cinematic fashion!  Tired of telling you customers about your capabilities? Then it’s time to show them, and introduce them to your facility, and introduce the key personalities that bring your organization to life.