When you think about video and how the organization can use this powerful tool the conversation often starts with marketing…but it should by no means end there.
Video to Drive the Organization Forward
Video marketing is a natural area for an organization to first turn their attention to but the reality is it’s the tip of the iceberg when it comes to the utility of the medium.
Before we dive deeper into where video can play a role let’s think about printed collateral.
Your organization uses printed materials for sales and marketing, client communications, human resources, quarterly and annual reports and any number of other arenas.
So, why are we starting with age old printed materials?
Well, that list actually falls in-line with where corporate video can play a role in today’s landscape.
– Video Marketing
– Pre & Post Sale Videos
– Onboarding & Training Videos
– Corporate Communications
The reality is it’s best to have a dialogue with video production companies, and your selected video producer to identify a cohesive video production strategy that will effectively help drive the organization forward and think strategically about how you can use the medium.