There are a variety of use cases for corporate video production services these days. You may be seeking to capture insights from the c-suite, produce a video marketing campaign, testimonials from clients, a video white paper or any number of other possibilities.
Regardless, of the particular style of corporate video that you are producing, there are a number of factors that can lead to a successful production.
To that end, we have come up with some rules to keep in mind for your next corporate video production to be a hit:
Three rules for a successful corporate video production
Thoroughly Plan the Video Production: This seems straight forward enough but it’s incredibly important and far too often overlooked. Attention should be paid to every aspect of the production: content, location, timing, goals, branding, etc. For a successful corporate video production, no detail is too small, working through these specifics
Concentrate on the Message: Similarly, when you are prepping for the video production shoot you want to take time to address the right messaging that is in line with the objectives of the campaign at hand and make sure that all parties are on the same page, you have the right subject matter experts lined up and that your video producer is well prepared to drive the production forward.
Have the Right Video Production Solution: Technically, you want to make sure that you have the right video production solution in place because you want to capture the content for the corporate video production or branded content on the first time. That means thinking about cameras, lights, audio, and all of the necessary supporting gear for your video production. The last thing you want to do is have to reshoot an interview with a key executive or a customer.
With these rules in mind, you should be lined up for a successful corporate video production that results in video content that captures the story at hand.