It doesn’t matter if you’re a global brand, a fourth generation family business, or a mid-sized company, it’s 2019 and you should be budgeting for video marketing.
In today’s world, video production services are akin to let’s say printing services in the 80s or developing a website in the late 90s or early 2000s.
The fact of the matter is, every organization needs to be using video – don’t take it from us…video has been proven to increase web traffic, retain visitors longer, increase sales, and enhance the sales process.
So, if you’re in business selling a product or service in 2019 video has to be a part of your sales, marketing, and educational efforts. Now, there are a number of ways of producing corporate video productions these days and as you look toward 2020 and beyond it’s increasingly important that you think about budgeting for video production services.
All of that said, it begs the question..
What should you budget for video marketing activities?
The answer is it really depends on what you want to do and how you want to integrate and leverage video.
Before you even start the budgeting process you should seek out an experienced video marketing agency, or a video production company that can work with you to identify an effective and efficient strategy.
Now, video production services from an experienced team range from a few thousand dollars for a small initiative and advance from there depending on the size of the initiative. It’s always advantageous to have a conversation with your video producer to discuss a strategic and appropriate strategy for your specific organization.