Video has become a preferred alternative to reading articles for people of all ages, and businesses are seeing the value opportunity for branding. For example, Youtube is now the second largest search engine because internet users are drawn to the visual effect of video. With the power to influence, educate, and share messages in an organic fashion, video marketing services are quickly gaining popularity.
The fact of the matter is, consumers like seeing the face behind the website and video provides the perfect opportunity to humanize marketing activities. With video marketing, consumers get to hear the voice of the business directly, either from the head of the company or key team members, unlike text-based messaging strategies, which typically lack personality. The imagery and composition of video bring words to life and captivates audiences in a unique and familiar way akin to traditional television.
When it comes to thinking about how to use video, a trusted video marketing services firm can help to identify a unique strategy for your business. Experienced video marketing experts know how to use video strategically and integrate branding and an organization’s story to connect them with their ideal clients.
With the growth of online media, and internet everywhere, visual mediums have grown and evolved. As such visual communicators such as producers, videographers, graphic designers, and marketers have honed their skills and identified new ways to communicate. These new avenues for marketing, have resulted in the development and maturity of video marketing services.
If you own a business, there are a wide variety of reasons to use video marketing services; here are four areas for consideration about how video can help your organization tell its unique story:
1. Creativity
When business owners are too busy to learn how to create video content, they turn to video marketing services and firms that specialize in this area. These types of firms are full of creative content creators, who know the best way to promote your company and identify a video marketing strategy that fits the organization’s overall marketing efforts.
Creative and emotionally charged video marketing assets can reach niche audiences, as well as general audiences and garner significant views over time that extend a brand’s message. This is only beneficial though if there’s a marketing plan to retain internet viewers, and this is where video marketing services come in. To find out what we can do for your business make sure you check out our website.
2. Search Engine Optimization
According to the Statista website, 1.66 billion people worldwide buy goods online, and then when you consider the number of firms that do research online, it’s a significant audience that cannot be overlooked when planning marketing activities. When you combine this with the fact that Google owns YouTube, video marketing services are increasingly important to help business videos not only influence audiences but also help increase rankings for SEO purposes.
So, videos created by video marketing services tend to accomplish a multitude of goals including helping your site rank better and encouraging website visitors to spend more time on your website.
3. Increase of Sales
Video marketing is one of the best ways to advertise your product or service and create high demand, as well as answer questions about your services, processes, and introduce your team members. “How to” videos are a terrific way to showcase a product but can also be utilized by B2B organizations looking to explain how a process works and enhancing the customer experience at any number of touch points. Video is a powerful way to increase sales and improve both the pre and post-sale experience; which means having the right video marketing services firm and having the right strategy can pay dividends.
4. Several Marketing Options
Video marketing isn’t only useful to demonstrate products and services with but there is also an opportunity to use video to share professional engagements, conferences, and even client testimonials. Video marketing can be inclusive of social media channels such as Instagram, Youtube, Facebook, and Twitter, as well as your website. The right video marketing services firm will be able to work with you and identify opportunities to capture and create video marketing content from any number of areas.
