Have you been trying to step up your business marketing to generate more buzz? Do you want to expand your content marketing efforts? Have you considered how your business or non-profit can branch out and integrate video marketing into the mix? Video marketing comes with a ton of benefits, here are ten tips for mastering corporate video production to help you start producing your own high-quality video….everything from finding the right equipment, to figuring out lighting and audio, and of course mastering editing software.
1. Don’t overlook pre-production!
You need to prep before you film your corporate video, or brand film, or else you are just wasting all the time, effort, and money on learning how to produce the video content. To begin develop a storyboard—you don’t have to be an artist for this—and a script so you know you’re going to get it right the first time. Set clear goals and objectives. Think about what you want to say, who you are saying it to, and how you want your finished product to look.
2. Plan your B-Roll
Whether you’re producing a typical television-style video commercial, a corporate video, or any other kind of marketing video it’s important to think about the different angles necessary to tell your story. Telling your story requires capturing B-roll from a variety of angles and with a number of different video production tools; the result will be a dynamic and professional video that can be used in your marketing efforts.
3. Location is everything
If you are planning to shoot at a specific location, or if you have a few ideas for possible locations, then you will want to make sure you check them out before the shoot. Is the background too noisy? How is the lighting during different times of the day? These details matter because the location can make or break your corporate videos.
4. Pack your kit
Make a detailed list of the supplies you will need for your shoot and check it off as you pack. Every item in your kit should be ready-to-use, so remember to charge your batteries, clear your memory cards, and format your camera. This will save you a lot of time when you shoot your corporate video (https://nycvideopros.com/2017/08/17/the-multi-tiered-approach-to-corporate-video/).
5. Define roles
To make the filming process for your corporate video go even smoother, give your team clearly defined roles so they know what is expected of them on the day of your corporate video production shoot.
6. Give yourself extra time
Arrive early for the day of your corporate video shoot and always schedule more time than you think you will need.
7. Shoot multiple takes
Avoid having to redo your corporate video production because you didn’t get the right shot by shooting multiple takes.
8. Rule of Thirds
When you are operating a camera, remember the “Rule of Thirds.” Imagine your shot is divided by a grid containing nine equal sectors (picture a big hashtag over your camera view). You want your viewer’s eye to be drawn towards the main points of interest in the corporate video production.
9. Pay Attention to Length
When you are sitting down to edit your corporate video, make sure you pay attention to length. If you can’t a) grab your audience’s attention, and b) give them information in at least 3 minutes, then your video may be too long. The right answer on length varies whether you’re producing a straight sixty second video spot or if you’re looking for a longer-form corporate documentary or training video asset.
10. Invest in Finishing and Mastering Your Corporate Video Production
Do not underestimate this step because you want a corporate video that isn’t rough or unfinished. A good corporate video will always be polished and finished, and it reflects better on your overall brand when attention is paid to the details; color correction, audio balancing, scoring the video, and having the right branding assets.