In New York there is a saying in regard to real estate, Location, Location, Location.  Well the same mantra can be applied to video production in New York locally, or wherever you are planning to conduct your shoot.

The location plays a role in a number of facets for the video production including the look and feel of the on-screen product, it offers visual cues that help tell your story, and of course the location will play a part in the technical approach for your shoot.  As part of the pre-production process, strongly considering location and the pertinent questions that will help shape a successful shoot.
The benefit of taking this approach, is that it will go a long way to ensuring your finished video meets the vision for your video production.