Video has taken over the internet and will continue to do so. The days of wordy blogs and still images have passed and have been replaced by optimized video experiences that people want to watch, engage with, and share. Over the past couple of years, video online has dramatically increased, and social media is expected to continue push the growth of video traffic and the need for video production services. It is often the key to the online success of businesses allowing them the opportunity to tell their story in their own words, which is why many businesses are using video production services to get ahead.

Video production services help you create video content that people want to watch. Here are just a few reasons why businesses are turning to video to help them succeed.

1. Rise in the Ranks

One of the major benefits of video production services is in your search engine results. Video and images (but especially video) have become increasingly important to the algorithms of most major search engines, including Google and Bing. These search engines are increasingly looking to engaging video to complement the information on sites, and to rank those with information-rich videos that are higher than those without. With SEO marketing becoming a bigger and bigger business, videos can help you organically raise your ranking while giving people visiting your site engaging, informative media.

2. Make Something Sharable

Videos don’t just have to sit on your corporate computers or website anymore; they can be shared on your social media channels as well. In fact, video is becoming more and more integral to the social media experience. Just take a look at Facebook, Instagram, or Twitter: optimized videos are springing up more often, giving people engaging content that makes them click. So instead of populating your feeds with text and still images, give your followers (and potential future clients) content that they want to watch and, more importantly, share. Professional video production services can help you craft content that’s perfect for sharing on social media. They understand the demands of every platform, from Snapchat to Facebook, and how to make content that takes advantage of each platform’s strengths. With the right content, you will be able to connect with more people, and they will want to share what you’ve given them.

3. Content that Clicks

At the end of the day, walls of text are becoming less and less relevant in the world of communications. Video, images, and interactive experiences are becoming more widely used, and with that change, the way people expect to digest information changes, too. Where the 3000-word blog post was considered something important in the past, almost everyone is using video production services to get the same ideas across in less time and with more engagement.

When it comes to content on the web, the path forward is video. Many businesses fall behind because they do not meet their potential customers and clients in effective ways. With the right video production services, however, they can create content that demonstrates who they are, what they can do, and why people should want their products or services. And this can all be done within your company’s branding and voice. If you are in need of video production services, then be sure to contact an experienced and corporate video production team that can make content that will help you succeed.