For small businesses marketing can be a difficult task – because small business owners and their employees are often handling multiple responsibilities. Yet, at the same time marketing their business and connecting with new customers is the lifeblood of these organizations.
The question becomes what’s the most efficient avenue to use the organization’s time and to capture it’s messaging. It takes a variety of tactics to market any business – especially in today’s social media-fueled world. As a matter of fact, I recently overheard a pizza shop owner discussing his Instagram strategy while flipping pies – no joke.
The need for content and connecting with your target audience is very real. Amid the litany of options for marketing a small business – video marketing is one of the most engaging, powerful, and efficient methods available today. Now, it’s 2017 so we’re not talking about cheesy late night cable television advertisements, that you might mistake for an SNL skit, but rather well-produced corporate video content that can powerfully engage and connect with customers.
A few of the benefits of using corporate video for small business marketing:
- Enhance the sales process by putting key team members in front of every client
- Showcase your expertise in a direct and conversational tone
- Increase engagement as data shows customers respond better to websites with video
- Video content can help with cross-platform marketing, building long-tail SEO, and traffic
The bottom line is corporate video is a cost-effect and powerful tool. It can level the playing field and engage audiences to drive business forward. Whether it’s sharing video of a pizza shop owner hard at work flipping pies, providing an overview of an organization’s capabilities, or any number of other tactics for corporate video should not be overlooked by any small business.
Do you own or work at a small business? Want to discuss how video can benefit your business? Ready to brainstorm the best strategy for producing a corporate video for your organization? Need corporate video production services, or have an NYC Video Production project? We are proudly trusted by our client’s for their corporate video production services; our story is telling yours. Specializing in NYC Video Production and the best corporate video production solutions for clients all around the globe. To learn more or discuss your specific needs contact NYC Video Pros either via our website or directly at 212.931.4866 and we’ll be happy to discuss options to help produce your next corporate video project.